Trends & Styles
When fashion trends or lifestyle trends change, that can either help or hurt a company or industry. For example, if men dress casually to go to work, then those companies and retailers selling suits will be negatively impacted. Companies that cater to young people are extremely vulnerable to changes in trends and styles. This also applies to everything from: car sizes to house design (larger kitchens); from tourism (eco tourism and adventure travel) to food (healthy/natural foods).