Industry Trends & Competitors
No company survives in a bubble. Companies are part of an industry sector and usually have competitors. And if they do not have them now, once they become successful, they soon will! If you are interested in a company, you need to research not only the company but understand what is happening in that industry. Who are their competitors? How does the company stack up? What is happening to the sector as a whole (see Stocks: Buying, Selling & Researching)?